Description:
World Vyshyvanka Day is an international holiday dedicated to preserving the iconic Ukrainian embroidered shirt (known as “vyshyvanka”) as a symbol of the material and spiritual heritage of the Ukrainian people. The initiative began as a small student flash mob in Chernivtsi in 2006. The annual celebration led to the foundation of the NGO World Vyshyvanka Day in 2015. Every year on the third Thursday in May, Ukrainians and friends of Ukraine from more than 100 countries wear vyshyvanka in celebration of this heritage. The NGO World Vyshyvanka Day implements its activities through grants and crowdfunding activities. Among a wide range of Ukrainian partners are the Ministry of Foreign Affairs of Ukraine, the Ministry of Culture and Information Policy of Ukraine, the Ukrainian Cultural Foundation, the Verkhovna Rada of Ukraine, the Ukrainian Leadership Academy, the Foundation “Kraschim Buty”, museums, universities, public organisations, companies and business brands. The NGO has a wide range of partners, among publishing houses, transport and logistics companies and video production companies, which provide support for projects through the free provision of their services. The NGO World Vyshyvanka Day works year-round and has so far implemented more than 70 large-scale projects in Ukraine and abroad. These are flashmobs, exhibitions, lectures, documentaries, festivals, books, the installation of monuments and the naming of streets.