Reg.Nr. HA-2013/IT/06

"Italian Places I love - I luoghi del cuore" project, FAI

I Luoghi del Cuore is a national census which FAI (Fondo Ambiente Italiano: Italian Heritage Trust) promotes with its partner Banca Intesa Sanpaolo every two years from 2003. People are asked to vote for their favourite place in Italy over a six months period, both online and on ...
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Project details

Title:"Italian Places I love - I luoghi del cuore" project, FAI
Entr. year: 2013
Result:Award
Country: Italy
Category type: Awareness-raising
Architect / Proj.leader: Education, Training and Awareness-Raising , Lucia Spini, Project leader
The Jury's citation: "The Jury was delighted by this project. Members were impressed by the scale of public involvement in the census. Through a carefully planned media campaign to raise awareness of the Italian cultural heritage and the ease of engagement in the census a wide public has become involved. This is demonstrated by the 464,649 votes for 14,000 places in the last round. Also, in 2012, the census became international as people from across the world could contribute. The collaboration with Intesa Sanpaolo means that funding for restoration work of selected cultural heritage is achieved and the project has inspired schemes elsewhere in Europe."
Web, Links:

iluoghidelcuore.it

Description:
I Luoghi del Cuore is a national census which FAI (Fondo Ambiente Italiano: Italian Heritage Trust) promotes with its partner Banca Intesa Sanpaolo every two years from 2003. People are asked to vote for their favourite place in Italy over a six months period, both online and on printed cards. FAI will then elaborate entries received and select certain places to work on: some of them will then be restored thanks to the Census, in co-operation with the local Institution and the contribution of the Bank; others will be submit to the attention of Institutions. The aim is to effectively involve the whole population – regardless of its age and nationality – and at fostering awareness of our artistic, monumental and natural heritage.